Otter | LinkedIn ads agency

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Problem

LinkedIn is by far the best media platform for B2B brands to reach their potential customers. Not when they are ready to buy, but days, weeks, months before that. To influence and educate them. Google can't do that. It can only capture existing demand.

Unfortunately, most LinkedIn ads are still run by generalist agencies. Trying to replicate what worked on other channels. But LinkedIn is not like other channels.

Solution

When you need your shoes fixed, you go to a shoemaker. He only fixes shoes. Not shoes and hats and pants on the side. He fixes shoes every single day. Many shoes. Again and again. And he does it really well. Because he’s an expert in one specific thing. Fixing shoes.

That’s what we are, but for LinkedIn ads. All day, every day, we run LinkedIn ads for B2B SaaS companies. We don’t do Google on the side. Or SEO. Or Meta. We only do LinkedIn ads and we are good at it. If you don’t want to waste money on LinkedIn ads and skip the expensive learning phase, work with us.

About

Otter is 100% focused on one channel - LinkedIn ads. That is all we do. We manage 8-10 accounts at any given time and have invested 1000s of hours learning what works and what doesn’t work on LinkedIn right now. Not 12 months ago. Not 6 months ago. But what works today.

Having single minded focus on one channel allows us to go deep. Figure out best buying objectives, bidding strategies, account list builds, exclusions, phasing, creative rotation, follow up, split tests. You name it.

Get a channel specialist. Your CFO will thank you.

Expertise

Team Otter has worked across 10+ industries and many markets, but we’ve narrowed down our core focus on a few things that we know work.

Again, again and again.

US and UK markets
B2B SaaS with ACV of $10-50k
Sales cycle under 3 months
Single ICP audience company list
Founders active on LinkedIn

If this sounds like you, we are a match. Let’s play.

What does a high-performing
B2B LinkedIn ad look like?

Don’t just take our word

Here is some feedback from our clients, what it's like working with us

Ivars at Otter is a LinkedIn specialist who actually delivers. He’s generating 8-10 SQLs a month for Paper Run, specifically targeting our ideal Ecom partners in the UK and US. His approach to image ads and promoted posts is spot on. Highly recommended!

Jack Green

Co-founder of Paper Run

Working with Ivars has been a game-changer for our outbound strategy. His expertise in using LinkedIn Thought Leader ads to get our content in front of highly curated prospect lists has significantly boosted our brand authority. If you want to run solid ABM strategy on LinkedIn, targeting your dream client list, Ivars is your guy.

Kristaps Lapins

CEO of Language Inspired

Ready for scroll-stopping LinkedIn ads?

Let's talk and see if we are a good fit

Book a chemistry call

Working with Ivars has been refreshing. He took the time to get to know my business and how I like to work. Rather than offer a preset formula, he’s designed everything to get the results that I want, in the way that I want.

Ivan Weiss

Founder of IvanWeiss.London

Working with Otter has been a breath of fresh air. Ivars doesn't just manage our ads; he acts as a strategic extension of our marketing team. From the moment we started in mid-2025, they’ve provided invaluable insights into how we can better reach and engage our audience of food manufacturers and retailers. If you are looking for a reliable, expert-led LinkedIn agency, Otter is a solid choice.

Cat Millar

Head of Marketing at Foods Connected

Pricing

Three simple offers with no hidden fees - Otter likes to play, but never with your money. All offers are LinkedIn ads only.

Paws in

Testing the LinkedIn waters; we build the engine, your team runs the day-to-day.

Recommended ad spend
‍$3k-$5k/month

$1500

one-off project

Ad platforms: LinkedIn ads only

Full ad account set-up (campaigns, audiences, structure)

Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn

ABM audience builds for contact and company lists in Clay

Creative brief development and concept guidance for designers

Onboarding strategy session and account handover

LET'S TALK

Wet Whiskers

We run the whole account end to end. You focus on closing the demos.

Recommended ad spend $5k-$10k/month

$2500

agency fee/ month

Ad platforms: LinkedIn ads only

Full ad account set-up and management

Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn

Bi-weekly status and strategy calls

ABM audience builds for contact and company lists in Clay

Influenced deal tracking with Fibbler (Hubspot or Salesforce supported)

Creative brief development and concept guidance for designers

LET'S TALK

Full Flipper

Everything in Wet Whiskers, plus a dedicated creative pipeline so we’re always testing fresh concepts.

Recommended ad spend $10k-$20k/month

$3500

agency fee/ month

Ad platforms: LinkedIn ads only

Full ad account set-up and management

Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn

Bi-weekly status and strategy calls

ABM audience builds for contact and company lists in Clay

Influenced deal tracking with Fibbler (Hubspot or Salesforce supported)

Ad creative production ‒ concepts, copy, and design

Dedicated designer resource for regular creative concept testing

Custom Looker dashboard with performance metrics

LET'S TALK

Frequently Asked Questions

Why Otter?

Otter is for you if you're a B2B SaaS marketer who needs advanced LinkedIn ads expertise without San Francisco prices. Based in continental Europe, we offer cost-efficient services while specializing in one thing only: LinkedIn ads.

We don't dabble in ten different channels ‒ we've mastered one. We will audit your LinkedIn ad account, identify what's holding you back, and develop a strategy to turn LinkedIn into your primary growth channel. It's not for everyone, but once you have the fundamentals in place, LinkedIn can be your rocket ship.

How long will it take to see results?

When launching LinkedIn ads, we recommend committing to 3 months. Yes, it's a long time, but so is your sales cycle. Rome wasn't built in a day. If you need to see results next week, your best bet is a PR stunt, not LinkedIn ads.

Why are LinkedIn ads so expensive?

That is the question we get from every single marketer starting with LinkedIn ads. They are expensive because you can reach decision-makers in specific companies, consistently. With limited waste on an audience that is not your ICP. Your relative CPC shouldn't matter, the lead quality should.

What's included in your LinkedIn ad management service?

We handle everything LinkedIn ads-related so you don't have to think about it. This includes strategic planning, audience targeting and segmentation, ad creative briefs and guidance, campaign setup and optimization, weekly performance reporting, and biweekly status calls.

Do you provide consulting services or just full ad account management?

Yes, we do. We are working with a couple of clients on a consulting basis, where they run the ad account themselves, but we provide feedback and strategy builds. If you have internal capability to manage the ad account daily, this option might be for you.

What kind of results can I expect?

LinkedIn ads are a long game, not a quick win. Our clients typically see improved cost-per-lead and lead quality within the first 2-3 months, with compounding returns over time as we refine targeting and creative. For B2B SaaS companies with solid fundamentals, we typically achieve a cost-per-lead (demo booked) in the $500-$850 range, generating 10+ qualified sales demos per month.