Otter | LinkedIn ads agency

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The problem

B2B SaaS founders know paid media should work - but most don’t know where to start or when to scale. LinkedIn campaigns run by generalist agencies often waste money, emails feel robotic, and most B2B marketing still relies on outdated flows that fail to connect with real humans.

...and the solution

Otter specialises in LinkedIn ads for B2B SaaS, showing you exactly how to start, scale, and get results that matter. We don’t just run ads ‒ we craft campaigns with storytelling, humor, and human insight, turning paid media into predictable pipeline, booked demos, and revenue, while making your brand actually enjoyable to engage with.

About

Otter is a B2B performance marketing agency for SaaS founders who want predictable pipeline, not vanity metrics. We started Otter after seeing too many LinkedIn ad accounts run by generalist agencies that didn’t understand SaaS economics or long B2B buying cycles. Our singular focus is making LinkedIn ads profitable ‒ it’s the one channel we’ve truly mastered, and the one that consistently puts B2B SaaS in front of the right decision-makers.

We help UK and US SaaS companies turn LinkedIn into a reliable growth channel ‒ driving qualified leads, booked demos and revenue with clear attribution and disciplined CAC. Everything we do is focused on outcomes founders actually care about.

Otter was founded in 2023 by Ivars Krutainis, a marketer with 15+ years of B2B and B2C experience. Before Otter, Ivars worked at WPP and Mindshare, leading paid media strategies across the UK, US and other international markets ‒ bringing enterprise-level execution with founder-level accountability. 🦦

Expertise

We’ve planned, launched and scaled paid media campaigns for B2B companies operating in complex, high-consideration markets. Our experience spans both horizontal SaaS and deeply specialised verticals, where messaging, targeting and attribution actually matter.

Our primary focus is the US and UK, where we understand buyer behaviour, pricing sensitivity and sales cycles best. We’ve also successfully run campaigns across Australia, Germany, France and Spain.

Our ideal partner is a B2B SaaS company based in the UK or US with clear product–market fit and organic traction already in place. If you’re seeing inbound demand, closing deals, and now want to scale efficiently with paid ads.

What does a high-performing
B2B LinkedIn ad look like?

Don’t just take our word

Here is some feedback from our clients, what it's like working with us

Ivars at Otter is a LinkedIn specialist who actually delivers. He’s generating 8-10 SQLs a month for Paper Run, specifically targeting our ideal Ecom partners in the UK and US. His approach to image ads and promoted posts is spot on. Highly recommended!

Jack Green

Co-founder of Paper Run

Working with Ivars has been a game-changer for our outbound strategy. His expertise in using LinkedIn Thought Leader ads to get our content in front of highly curated prospect lists has significantly boosted our brand authority. If you want to run solid ABM strategy on LinkedIn, targeting your dream client list, Ivars is your guy.

Kristaps Lapins

CEO of Language Inspired

Ready for scroll-stopping LinkedIn ads?

Let's talk and see if we are a good fit

Book a chemistry call

Working with Ivars has been refreshing. He took the time to get to know my business and how I like to work. Rather than offer a preset formula, he’s designed everything to get the results that I want, in the way that I want.

Ivan Weiss

Founder of IvanWeiss.London

Working with Otter has been a breath of fresh air. Ivars doesn't just manage our ads; he acts as a strategic extension of our marketing team. From the moment we started in mid-2025, they’ve provided invaluable insights into how we can better reach and engage our audience of food manufacturers and retailers. If you are looking for a reliable, expert-led LinkedIn agency, Otter is a solid choice.

Cat Millar

Head of Marketing at Foods Connected

Pricing

Three simple offers with no hidden fees - Otter likes to play, but never with your money. All offers are LinkedIn ads only.

Paws in

Testing the LinkedIn waters; we build the engine, your team runs the day-to-day.

Recommended ad spend
‍$3k-$5k/month

$1500

one-off project

Ad platforms: LinkedIn ads only

Full ad account set-up (campaigns, audiences, structure)

Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn

ABM audience builds for contact and company lists in Clay

Creative brief development and concept guidance for designers

Onboarding strategy session and account handover

LET'S TALK

Wet Whiskers

We run the whole account end to end. You focus on closing the demos.

Recommended ad spend $5k-$10k/month

$2500

agency fee/ month

Ad platforms: LinkedIn ads only

Full ad account set-up and management

Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn

Bi-weekly status and strategy calls

ABM audience builds for contact and company lists in Clay

Influenced deal tracking with Fibbler (Hubspot or Salesforce supported)

Creative brief development and concept guidance for designers

LET'S TALK

Full Flipper

Everything in Wet Whiskers, plus a dedicated creative pipeline so we’re always testing fresh concepts.

Recommended ad spend $10k-$20k/month

$3500

agency fee/ month

Ad platforms: LinkedIn ads only

Full ad account set-up and management

Conversion tracking set-up in GTM and CRM (Hubspot) lead integration with LinkedIn

Bi-weekly status and strategy calls

ABM audience builds for contact and company lists in Clay

Influenced deal tracking with Fibbler (Hubspot or Salesforce supported)

Ad creative production ‒ concepts, copy, and design

Dedicated designer resource for regular creative concept testing

Custom Looker dashboard with performance metrics

LET'S TALK

Frequently Asked Questions

Why Otter?

Otter is for you if you're a B2B SaaS marketer who needs advanced LinkedIn ads expertise without San Francisco prices. Based in continental Europe, we offer cost-efficient services while specializing in one thing only: LinkedIn ads.

We don't dabble in ten different channels ‒ we've mastered one. We will audit your LinkedIn ad account, identify what's holding you back, and develop a strategy to turn LinkedIn into your primary growth channel. It's not for everyone, but once you have the fundamentals in place, LinkedIn can be your rocket ship.

How long will it take to see results?

When launching LinkedIn ads, we recommend committing to 3 months. Yes, it's a long time, but so is your sales cycle. Rome wasn't built in a day. If you need to see results next week, your best bet is a PR stunt, not LinkedIn ads.

Why are LinkedIn ads so expensive?

That is the question we get from every single marketer starting with LinkedIn ads. They are expensive because you can reach decision-makers in specific companies, consistently. With limited waste on an audience that is not your ICP. Your relative CPC shouldn't matter, the lead quality should.

What's included in your LinkedIn ad management service?

We handle everything LinkedIn ads-related so you don't have to think about it. This includes strategic planning, audience targeting and segmentation, ad creative briefs and guidance, campaign setup and optimization, weekly performance reporting, and biweekly status calls.

Do you provide consulting services or just full ad account management?

Yes, we do. We are working with a couple of clients on a consulting basis, where they run the ad account themselves, but we provide feedback and strategy builds. If you have internal capability to manage the ad account daily, this option might be for you.

What kind of results can I expect?

LinkedIn ads are a long game, not a quick win. Our clients typically see improved cost-per-lead and lead quality within the first 2-3 months, with compounding returns over time as we refine targeting and creative. For B2B SaaS companies with solid fundamentals, we typically achieve a cost-per-lead (demo booked) in the $500-$850 range, generating 10+ qualified sales demos per month.