Otter - LinkedIn ads agency

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The problem

Are your ads struggling to cut through the clutter?

You are not alone. According to System1, 93% of all B2B ads have a limited or no impact on business results.

Too many B2B ads look professional but are utterly boring. Overstuffed with information. Pushing the immediate sale.

The solution

Use emotion, not just logic.

To stop the scroll, you have to create an emotional reaction in people. Make them smile, make them curious. Surprise them. That’s how you get noticed and get remembered.

81% of B2B buyers have a brand in mind BEFORE starting any research. You want to be on that shortlist. You achieve that by creating an emotional reaction.

About

Hey, my name is Ivars.

I am not your typical B2B marketer. I spent 15 years in media agencies, working on top B2C brands. Rolex, Dove, Lego, Magnum, Land Rover. I also founded two e-commerce brands myself, before switching to B2B marketing.

Best consumer brands focus on great storytelling that triggers an emotional reaction. They know how to stay top-of-mind and be remembered. I will use these lessons from the consumer brands to create your B2B ads that stop the scroll. 🦦

Titan Casket collected sweet leads at $82 and CTR of 2.54%
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Funeral service and selling caskets is a serious business. Yet, Titan Casket proved that Funeral Directors have a very healthy sense of humour.

We run light-hearted LinkedIn ads, targeting funeral directors in the US.

What does an awesome B2B ad look like?

Don’t just take my word

Here is some feedback from my clients,
what it's like working with me

Ivars is exactly the right partner for getting started and scaling on LinkedIn. He quickly understood the nuances of our business, what had worked/hadn't worked for us in the past, and was able to quickly brainstorm several experimental threads to see where we could find success. He's creative and analytical, being smart with our budget but also realistic on what it would take to test and scale. I'm very glad we found him.

Joshua Siegel

Co-founder of Titan Casket

We are working with Ivars to run LinkedIn ads for our investment platform Capitalia.
He set up our LinkedIn ad account, creative and tracking, with weekly optimizations on spend and the creative. We already landed several leads after the first month of running LinkedIn ads.

Juris Grišins

CEO & Founder of Capitalia

Ready for scroll-stopping LinkedIn ads?

Let's talk and see if we are a good fit

Book a chemistry call

Working with Ivars has been refreshing. He took the time to get to know my business and how I like to work. Rather than offer a preset formula, he’s designed everything to get the results that I want, in the way that I want.

Ivan Weiss

Founder of IvanWeiss.London

I worked with Ivars to reach business leaders in the Denver metro area with LinkedIn ads.
In the first few months of working together, we managed to get solid bookings from LinkedIn.
One client commented “your ad stopped my scroll” I take that as a huge win.

Mahting Putelis

Founder of MAHTING

Pricing

Three simple offers with no hidden fees - Otter likes to play, but never with your money

LinkedIn ad creative

7 static, yet awesome creatives

Deep audience/category research

Creative built for LinkedIn

Dedicated strategist & designer

Plug & Play ad set

$950

Per project

LinkedIn ad management

Active ad account management

Dedicated strategist

Campaign optimisation

Weekly account updates

Bi-weekly strategy calls

$1250

Per month

LinkedIn ad training

Ad training and account set up

Create LinkedIn ad account

Build custom audiences

Set up tracking & integrations

$750

Per project

Frequently Asked Questions

Why Otter?

Otter is for you if you’re running LinkedIn ads in-house, but have identified that your creative is struggling to cut through. You need fresh eyes and input from people who are not classical B2B marketers.

I can also take over your LinkedIn ad account management. With full-channel strategy and weekly campaign optimisation. I live on LinkedIn. The first thing I open every morning is the Campaign Manager. You’ll be in safe hands.

How long will it take to see results?

Ad creative development typically takes 2 to 3 weeks, depending on briefing, data availability and number of stakeholders.
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When managing LinkedIn ads, I recommend committing to 3 months. Yes, it’s a long time, but so is your sales cycle. Rome wasn’t built in a day. If you need to see results next week, your best bet is a PR stunt, not LinkedIn ads.

Why are LinkedIn ads sooo expensive?

That is the question I get from every single marketer starting with LinkedIn ads. They are expensive because you can reach decision-makers in specific companies, consistently. With limited waste on audience that is not your ICP. Your relative CPC shouldn’t matter, the sales results should.

Do you provide a one-off consulting service?

Yes, I do. I run workshops for companies looking to grow their presence on LinkedIn. As long as it is LinkedIn-related, I'm happy to look at it. Drop me a message and let’s discuss.